Opportunity Information: Apply for USDA FNS SNAP 21 PAFFM

The SNAP Online Purchasing Participation Assistance for Farmers and Farmers Markets grant opportunity (USDA FNS SNAP 21 PAFFM) is a discretionary funding program run by the U.S. Department of Agriculture, Food and Nutrition Service (FNS). Its focus is on expanding access to SNAP (Supplemental Nutrition Assistance Program) benefits at farmers markets (FMs) and direct marketing farmers (DMFs) by helping them accept SNAP through online purchasing. In practical terms, the program is designed to reduce the technical, administrative, and operational barriers that prevent many farmers markets and direct-to-consumer farmers from offering online SNAP transactions, which can be especially important for customers who cannot easily shop in person due to transportation limits, disability, work schedules, or public health disruptions.

FNS makes up to $4,000,000 available in total funding, to be used over a period of up to four years. The awards are made as cooperative agreements rather than standard grants, which generally means FNS expects an active partnership role with the awardees during the project period (for example, coordination, substantial involvement, and ongoing federal engagement as the work is carried out). The agency anticipates making around four awards, with the solicitation allowing for up to five cooperative agreements depending on the applications received and available funds. The listing is tied to CFDA number 10.545, which places it within the federal food and nutrition assistance portfolio.

The central purpose is straightforward: increase SNAP participant access to SNAP-authorized farmers markets and direct marketing farmers by enabling them to conduct SNAP purchases online. To do that, the funded organization is expected to provide hands-on assistance to farmers markets and DMFs that want to become SNAP-authorized Internet Retailers and to support the real-world ability of those markets and farmers to process online SNAP transactions successfully. That includes helping with the steps and requirements needed for internet retailer authorization, and then addressing what comes after authorization: implementing workable online purchasing workflows, ensuring transactions can be processed correctly, and supporting continued participation so the online SNAP option is reliable rather than a one-time pilot.

Eligibility is limited to nonprofit organizations with 501(c)(3) status with the IRS, excluding institutions of higher education. That structure signals that USDA is looking for an intermediary nonprofit capable of operating at scale and providing support across multiple farmers markets and direct marketing farms, rather than funding individual markets directly through this opportunity. The nonprofit awardees would typically function as technical assistance providers, implementers, or coordinators, helping markets and farmers navigate compliance and operations while building capacity for online SNAP sales.

The opportunity was created on June 23, 2021, with an original application deadline of August 23, 2021. While those dates reflect the timeline of this specific solicitation, the program description clearly indicates the policy intent: to modernize and broaden SNAP access in local food systems by bringing farmers markets and direct-to-consumer producers into online SNAP purchasing, using federal funds to cover the kind of support that many small operators cannot easily afford or manage on their own.

  • The Department of Agriculture, Food and Nutrition Service in the food and nutrition sector is offering a public funding opportunity titled "SNAP Online Purchasing Participation Assistance for Farmers and Farmers Markets" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.545.
  • This funding opportunity was created on Jun 23, 2021.
  • Applicants must submit their applications by Aug 23, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $4,000,000.00 in funding.
  • The number of recipients for this funding is limited to 4 candidate(s).
  • Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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